Annotated+Bibliography

Article Title: Create Stunning HTML Email That Just Works! Article Source: @http://www.sitepoint.com/books/htmlemail1/ (sample pdf, covers first chapter) Article Author: Matthew Patterson Reviewed By: Adam Erwood

Creating an html newsletter for a company is easier said than done. In his article, 'Create Stunning HTML That Just Works', Matthew Pattern discusses how to plan, implement, and evaluate an email marketing campaign in great deal. Matthew believes that a successful html newsletter should look just as good if viewed as plain text, and so his first exercise is to create a plain text email newsletter. Through a series of exercises and examples readers are given the opportunity to learn and practice the html code required for email newsletters. The design of email newsletters is also discussed.

Matthew Patterson's article is a must-read for anyone designing email newsletters for clients. The detailed description of HTML code appropriate for email will save designers many headaches, and if Matthew's best practices are followed your email newsletters have a much better chance of skipping the spam folder.

Tags: newsletter, marketing, HTML, email, spam, design, advertising

Article Title: How to Make the Most of Google AdWords Article Source: @http://articles.sitepoint.com/article/adwords-select-parts-1-4 Article Author: Derek Vaughan Reviewed by: Adam Erwood

This five part article by Derek Vaughan introduces readers to Google AdWords and provides tutorials on how to make the most of your AdWords campaign. Derek begins his article with the most important part of a Google AdWords campaign, building a list of keywords. Derek provides a number of strategies for building your keyword list, and refers to other software. In general keywords should be specific and relevant.

Google AdWords doesn't provide marketers with much room for creativity, so marketers must consider how their advert can be distinguished from others. Derek explains each part of an AdWords ad; the title, description, and link. Derek explains the title can be optimized by including the most popular search phrase inside of it. Descriptions and links must also be relevant. Derek suggests trying a few different strategies and messages, and seeing with one works best with your target audience.

Derek concludes his article with tips on how to decrease the amount of money you will have to pay for AdwWords by removing popular keywords such as "free" and "software", and by having a creative bidding strategy. The only thing left to do is track the results of the campaign, and make changes to the campaign if need be.

Derek Vaughan's AdWords strategies can save companies money while increasing their visibility in Google and associated pages.

Tags: Google, AdWords, marketing, seo, online, advertisiment, search engine optimization, keywords, bidding