Personal+Reflection


 * Course Reflection:**

My work in the course 'Online Advertising and Marketing' has taught me the value in investigating every aspect of the campaign. By encouraging working with real clients on projects, this class has emphasized that you need to be able to meet a client's needs, and if you fall short of reaching their goals you won't go very far in marketing.

I believe the most inspiring moment in this course was the guest lecture by Juile Tyios. Julie is living, breathing proof in the power of social media and marketing. Her testimonial about her professional accomplishments, and how they relate to social media inspired me to begin doing the same. I have signed up for Twitter and LinkedIn and have been slowly becoming more comfortable with those mediums. Of course, those mediums might not work in your favor if you do not present yourself appropriately, as discussed by Michael Cayley in his presentation.

The most challenging part of this course was working together in a group for the final assignment. I had never met any of the group members before, and found it extremely difficult to collaborate and stay in contact with them. This is a good learning experience as well, because i am able to gather experience that will assist me with teamwork in my future employment.


 * Assignment One Reflection:**

Assignment one exposed the class to the world of online advertising. By searching the internet for online ads you get a chance to see some really great (and really horrible) advertisements. The ads that were critiqued and shared with the class were mostly all very inspirational; it at first seemed like a daunting task to create a campaign that could rival these campaigns. However, assignment one was an important part of background research into what is possible and popular in the realm of online advertising.


 * Assignment Two Reflection:**

Assignment two allowed the class to put their design skills to work and attempt to produce three online advertisements. Technical aspects were difficult since the course lacks a lab; design skills are taught in other CCIT courses, however there are some advertising-specific mediums like animated gifs. This assignment was significant because it allows the class to visualize how ads can be placed online.


 * Final Assignment Reflection:**

This assignment ties in all aspects of the course through the generation of a complete online ad campaign. Guided by principles introduced by Pam Shaw the final assignment allowed students to appreciate the work that goes behind the scenes of an online advertising campaign, and allows for a better appreciation for the ads critiqued in assignment one. The group work was very challenging since everyone has different design and advertising styles, though I believe the final product produced by my group and most groups were impressive.